Ted Jolly – Pay Per Head Agent News –
With such a wide array of Pay Per Head Sportsbook Services, or PPH Service as it is commonly known, professional bookmakers must choose carefully where they are going to put their players. The number one issue for bookies is trust. You have to be able to trust the PPH service provider to deliver on the Sportsbook service they promise.
It’s easy for some sales guy to tell you everything you want to hear. Making good on those claims is another matter entirely. The first thing you need to do as a prospective client is ask for a test login. The most important feature will be the player interface. If your players have an easy and enjoyable wagering experience it makes your job as the agent a million times easier.
Once you’re content that the potential PPH Sportsbook Service can provide professional grade wagering software and agent Sport Book reporting. That they are running sharp lines and have a multitude of wagering options for your players to bet on. Especially, that the people on the other end of the phone are responsive and experienced enough to handle your gaming needs, do they speak English for example and respond promptly to email inquiries. If they can’t handle your requests before you are even a paying customer don’t expect that to change in the future.
Last, but certainly not least, how much are they going to charge you? Pay per head or Price per head as it is sometimes called basically means that if you have a player with a graded wager during a Mon-Sun week you will pay a fee. The Per Head price typically ranges between $10-$20 per player, per week depending on how many players you have and the PPH Service you’re dealing with. Some places will offer prices as low as $6-$9 dollars but you must be careful about falling into a “teaser price” scheme. $7 sound great until they start adding on $1 here and $2 there and 10%-20% commissions on things like casino losses. The added fees can quickly add up. It also won’t help you to get a super low rate but no customer service to go with it. There is nothing wrong with shopping for a low price as long as you get the service you want and need. Sometimes you could end up getting the service you pay for and that will cause you more grief and aggravation than it’s worth.
Above all, go with your gut, use your instincts to make the choice that’s right for you. After all; professional bookmakers are masters of gauging human behavior and known for their ability to read people. If that doesn’t sound like you than you are probably in the wrong business or at least on the wrong side of the counter.